Analytics that actually help you close.
"I'll check with the team" is usually code for "I'm going to lunch and never coming back." Engagement data tells you who's actually in the room and what they're focused on.
Deal board visit tracking
Know exactly when your buyer opens the deal board and how long they spend there. If they're in and out in 8 seconds, the content isn't landing. If they're back three times in a day, they're building internal buy-in.
Tab and asset focus
See whether they're spending time on the content tab or the action-plan tab. See which assets they opened. If they're deep in the legal section, Dave from IT has entered the chat.
Engagement drop-off signals
Track time since last interaction against health score trend. If both are moving in the wrong direction, you're not waiting, you're being ghosted. Time for a pattern interrupt.
Stakeholder visibility
Deals don't die because of your product. They die because you didn't know who was involved. Analytics surface new visitors as they enter the deal board, so you can engage them before they become blockers.
Signals, not spreadsheets.
You don't need a 500-row export. You need to know who's in the room, what they care about, and whether the deal is moving. That's it.